The beautiful American supermodel with a charming look is the brand´s ambᴀssadress for a second year in a row.
The model and a Victoria’s Secret angel with a charming look has been the face of the fashion and jewellery house since 2016. The free-thinking, elegant Lily was pH๏τographed for the Serpenti campaign by pH๏τographer Sølve Sundsbø. In the pH๏τographs she radiates unflinching confidence of a sophisticated woman, wearing the luxury Serpenti jewels.
A strong woman wears Bulgari Serpenti
Sophisticated, stylish, strong; in the eyes of Bulgari those would be the attributes of a woman who would reach for the luxurious Serpenti collection. She is not afraid to use her strength, but still remains perfectly feminine, knowing how to use her characteristic charm.
Cleopatra too, knew of a serpent´s strength
The symbol of the Serpenti collection, which was first introduced in the middle of the twentieth century, is a snake. It is a strong, mysterious and unpredictable creature, who, due to those very characteristics, became the ´spiritual´ Bulgari symbol of a seductive woman. The strength of this animal was also known to one of the most famous female rulers – Cleopatra, who chose it as her symbol.
The Serpenti campaign is dominated by sumptuous emeralds
The latest Bulgari campaign depicts Lily Aldridge, embraced by a snake, whose piercing eyes are of luxury sparkling emeralds. These represent the very top of the unique art of the Italian brand. The snake´s scales perfectly fit into one another, not being firmly fixed, but being attached by miniature pins, achieved by the sophisticated tubolare method.
The unique method adds authenticity to the jewels
The specialised tubolare method lends realistic look and flexibility to the snake jewellery, thanks to which you will be under the impression that you are embraced by a real snake. The latest campaign is composed of luxurious necklaces, bracelets, pendants, earrings Tubolare or the ring, Serpenti Viper, which is characteristic of a discreet, but all the more dangerous silent power. The divine piece, Serpenti Viper, whose ring consists of diamond-shaped segments, perfectly imitates snake skin structure.
We are bringing you a selection from the diverse jewellery collection, Bulgari Serpenti, which is full of pink gold adorned by pavé and bold, daring pieces featuring emeralds, sapphires, amethysts, citrines or peridots in our pH๏τo gallery below.