Victoria’s Secret unveiled its “My Wings, My Way” campaign Tuesday, featuring the cast of “The Tour ’23,” which includes Victoria’s Secret greats Adriana Lima and Candice Swanepoel as well as Gigi Hadid, Paloma Elsesser, Ziwe (!) and many more. 
Ahead of the debut of “The Tour” on Prime Video on Sept. 26, which follows 20 creatives from four cities around the world — Bogotá, Lagos, London and Tokyo — and features their creations during the star-studded special, this campaign aims to reimagine Victoria’s Secret’s glamour and its iconic wings. 
Each model dons a pair of archival wings that they chose, reflecting their own personal styles and harkening back to the brand’s former signature. PH๏τographed by Carlijn Jacobs, the campaign also includes Adwoa Aboah, Lila Moss, Emily Ratajkowski, Winnie Harlow, Hailey Bieber and Julia Fox wearing Victoria’s Secret pieces. 
In the early stages of its ongoing rebrand, Victoria’s Secret laid its Angels to rest in 2021 in favor of the ‘VS Collective’ — a response to years of criticism over the brand’s lack of diversity and maintaining of unrealistic beauty standards. Now, two years have pᴀssed and the brand continues to make moves to modernize its marketing and cater to a more diverse audience.
See all the campaign images below. 
