Campaign: She’s the new face of Miss Sixty

Italian denim fashion brand Miss Sixty continues to invest in its comeback. This month the brand presented its collection at Berlin fashion fair Panorama after years of absence and it has now unveiled the new face of its fall/winter 17 campaign: Victoria’s Secret model Candice Swanepoel.

The campaign was sH๏τ in the streets of New York City by American pH๏τographer Terry Richardson.

For the new collection Miss Sixty integrates street style elements into its classic retro glamorous style. Hoodies, jeans and oversize jackets get a feminine look through embroideries and beading details. Miss Sixty calls this duality of styles “street chic.”

The brand was established in 1991 in Italy and is now owned by Trendy International Group.