Victoria’s Secret (NYSE: VSCO) has launched the Victoria’s Secret Dream collection, combining beauty and everyday comfort. The campaign, sH๏τ by Angelo Pennetta and styled by Emmanuelle Alt, features top models including Behati Prinsloo and Candice Swanepoel. The collection introduces Dream Angels® with Love Cloud™ Innovation, featuring ForeverStretch Lace™ and Marshmallow Memory Foam bra padding.
The line includes bras, panties, and Sєxy sleep items with prices starting at $44.95 for bras and sizes ranging from XS-XXL and 32-40 bands, A-G cups. The collection will be available in retail locations and online from July 25th, with international launch dates to be announced. This launch aligns with Victoria’s Secret’s commitment to providing comfortable, beautiful intimates for a diverse range of women.
The new collection introduces Dream Angels® with Love Cloud™ Innovation – proving you never have to sacrifice craftsmanship for comfort.
NEW YORK, July 25, 2024 /PRNewswire/ — Today, Victoria’s Secret announced the launch of Victoria’s Secret Dream, a collection that combines the ultimate experience in beauty and everyday comfort – a match made in heaven. Lensed by acclaimed pH๏τographer Angelo Pennetta and styled by the talented Emmanuelle Alt at Longleat House in England, the campaign captures the romantic essence of the collection alongside the timeless glamour of each woman in the cast.
Talent featured in the campaign includes Candice Swanepoel, Devyn Garcia, Mayowa Nicholas, Taylor Hill, and the return of Behati Prinsloo to the brand. Select talent featured in the campaign will also be featured in the 2024 Victoria’s Secret Fashion Show this fall.
The new collection introduces Dream Angels® with Love Cloud™ Innovation – intimates the customer knows and loves, now with an even dreamier fit thanks to the brand’s softest lace yet, ForeverStretch Lace™, and an all-new Marshmallow Memory Foam bra padding. The full Victoria’s Secret Dream collection includes Bras, Panties, and Sexy Sleep inclusive of corsets, slips, babydolls, bodysuits, cami- sets and more with prices starting at $44.95 for Bras, $16.95 for Panties and $69.95 for Sexy Sleep and sizes ranging from XS-XXL and bra sizes in bands 32-40 and cups A-G.
“We hear our customers seeking everyday comfort and we are thrilled to bring our all-new Victoria’s Secret Dream collection to her, offering beautiful intimates with endless comfort thanks to new technology. This collection answers the call, this time with a whole new level of glamour and ease that we cannot wait for everyone to wear and love just as much as we do,” Janie Schaffer, Chief of Design and Creative Officer at Victoria’s Secret & Co.
“This campaign celebrates feeling beautiful and comfortable and to me there is nothing Sєxier than being comfortable in your own skin. It is overwhelmingly joyful and nostalgic to be reunited with Victoria’s Secret and I’m so excited to be a part of this ethereal campaign captured in such an epic location.” – Behati Prinsloo, VS Talent Partner
The Victoria’s Secret Dream collection will be available in retail locations nationwide and online at VictoriasSecret.com on Thursday, July 25th. The collection will also be available in international retail locations and online, launch dates per region to be announced.