THE Kar-Jenner sisters have been battling claims that they use Ozempic for years.
The drug – originally manufactured as a diabetes medicine – burst onto the scene as a weight loss aid in 2022 and some fans have since been convinced that it’s how Kim Kardashian shrunk her famous rear.
Her sisters Khloe and Kylie have also had the finger pointed at them – and now, one of the famous clan has been accused of capitalising on the hype.
Last week, Kourtney Kardashian Barker’s £2.4billion supplement brand, Lemme, announced its latest product: an “Ozempic-style” weight-loss supplement.
Ozempic is a weekly jab that contains a synthetic version of the GLP-1 hormone, which our bodies naturally release into the bloodstream after eating.
When the man-made version of the hormone is injected, it slows digestion, dulls hunger pangs and helps shed body weight.
In recent years, a whole host of celebrities have admitted using the drug to slim down – most recently Lottie Moss, who suffered a violent seizure after taking too high a dose.
Lemme’s new supplement is named GLP-1 Daily – a direct reference to the Ozempic hormone.
It is designed to “reduce body weight, visceral fat, and hip and waist circumference”, according to the brand.
And while Lemme’s new pill doesn’t contain any of the key ingredients that Ozempic does, it is being marketed as a natural replacement for the jab.
The reality star hasn’t explicitly compared her product to Ozempic.
However, she did promote a WWD article on September 12 that discussed how she wants “in on the Ozempic boom”.
Rather than using synthetic GLP-1s like skinny jabs on the market, the Lemme pill aims to naturally increase levels of the hormone in the blood over time, using lemon and saffron extracts.
One email sent out by the brand on September 14 described it as “a GLP-1 solution without the side effects” that Ozempic gives.
But fans were quick to criticise mum-of-four Kourtney, who has previously been outspoken about body positivity.
One fan commented on a Lemme Instagram post: “I never comment on this type of stuff, but Kourt… do better.
“Are you that hard up to openly make money off of the people that don’t see through this facade? I highly doubt it.”
Another added: “This is the biggest facade and false marketing I’ve ever seen.
“These do not mimic GLP-1 medications as nothing oral can mimic it for weight loss.
“It will systemically be engulfed by enzymes in a few minutes. Do better, Kourtney.”
A one-time purchase of the pills (which contains 30 servings) will set you back an eye-watering £69, while a monthly subscription of the supplement is discounted to £55.23.
Many young women feel societal pressure to conform to unrealistic body standards. Products like this Lemme pill exploit these insecurities by offering quick-fix solutions for weight loss, even though the product lacks scientific backing
Naveen Cavaleplastic surgeon
Doctors and plastic surgeons across the globe are not happy with Kourtney’s claims either.
Many are sceptical of the product’s ability to actually trigger and sustain weight loss – and they feel like the eldest Kardashian sister is trying to execute a quick cash grab.
That includes Naveen Cavale, a plastic surgeon at Real Plastic Surgery.
The expert slammed Kourtney for “cashing in” on young women who struggle with their body image and believes the product is “incredibly misleading”.
In fact, Naveen believes it could exacerbate the existing mental health epidemic among Kourtney’s Gen Z customers.