Fans are convinced Kim Kardashian’s new partnership with a nutrition company is a dig at her health-conscious sister, Kourtney Kardashian.
Both Kim and wellness brand Alani Nu announced the “Alani by Kim K” collaboration Monday alongside a workout Barbie-inspired pH๏τo shoot.
The images showed the reality-star-turned billionaire mogul, 42, sporting blond hair, a white one-piece swimsuit and matching heels as she sipped on some “Kimade” — a limited-edition strawberry lemonade-flavored energy drink — and struck pose after pose in a gym.
“[Cue] Kourtney re: but nutrition is my vibe ,” one Instagram user commented beneath Kim’s post about the deal, which prompted another to reply, “I came here to find this comment .”
“Definitely ,” someone else remarked in agreement, which was followed by, “LOL SO TRUE.”
“She just Pooshed her out of the way,” a fourth netizen quipped in reference to Poosh, the lifestyle blog created by Kourtney, who also launched a line of vitamins and supplements called Lemme in November 2022.
Given that tension between the sisters — who are only 18 months apart — is at an all-time high these days, Kim’s seemingly shady decision to collaborate with another wellness brand does not come as a huge surprise.
On the currently airing season of the family’s show — which was sH๏τ last year — Kourtney accused Kim of stealing her wedding designer, Dolce & Gabbana, the ’90s aesthetic of her May 2022 nuptials and her thunder when the latter agreed to team up with the fashion house on a ’90s-inspired collection just four months later.
Kim admitted during a “Today” show appearance this past May that her relationship with Kourtney amid the “frustrating” feud had gone through “cycles” since filming had wrapped.
The pair appear to be strained as of late, given that Kourtney, 44, seemingly trolled the Skkn by Kim creator just last month.
A recent episode of “The Kardashians” showed Kim shutting down a DMV and bringing her entire glam squad with her to ensure she got the perfect pH๏τo for her driver’s license, which she needed to renew.
Kanye West’s ex-wife was seen unapologetically getting her hair and makeup touched up before requesting multiple takes in front of the camera.
Hours after the episode dropped, Mrs. Travis Barker took to Instagram to post her driver’s license picture, presumably snapped sans-glam squad.
“Say my name,” she cheekily captioned the post, making sure she included the “Department of Motor Vehicles” geotag.