Kim Kardashian has been accused of copying her sister Kourtney Kardashian’s hairstyle in her racy new Skims advert – after the pair became embroiled in a furious feud when the fashion brand founder accused her sibling of stealing her wedding ideas. 
The billionaire mogul, 42, stunned her social media followers on Monday with a revealing new ad to promote her shapewear brand’s latest push up bra – but it was the star’s hair that really drew attention.
Fans immediately began to note how similar the style appeared to Kourtney’s do as one commented: ‘Kourtney? Is that you?’
Another wrote: ‘What about this hair looking like Kourt tho HAHAHAHA.’
Who had this haircut before you? Kourtney,’ one fan teased, while another added: ‘Is Kourtney’s haircut…’
Elsewhere, others playfully suggested Kim bared a resemblance to Willy Wonka as one commented: ‘Kim looks like Willy Wonka.’
Another added: ‘Kimmy Wonka delivering as always.’
‘The Willy Wonka of bras lmao,’ one fan joked, while another added: ‘Willy Wonka and the 20 shades of chocolate & neutral bras factory.’
Another quipped: ‘Kim, Willy wants his hair back.’
At the end of July, Kim revealed she chopped off her locks for a blunt chin-length hair cut – making her look like the spitting image of her big sister Kourtney.
The pair have famously been locked in a fierce feud for over a year, which was sparked when Kim entered into a partnership with Dolce & Gabbana after the Italian fashion house curated Kourtney’s wedding to Travis Barker in May 2022.
Prior to that, the pair had a physical altercation during their original reality TV series, Keeping Up With The Kardashians.
Back in 2018, Kim famously dissed her sister’s style when they claimed Kourtney was the ‘least exciting to look at’ out of the famous sisters.
Ever since, the pair have continued to clash and makeup over issues to do with the reality show and fashion choices.
Monday saw Kim announce that the Skims Ultimate Bra is set to drop on Thursday, August 17.
During the promotional video, Kim stripped off her top and put the bra on while Facetiming her pal in the ad.
The mother-of-four was seen taking off her black Skims shirt to reveal her taupe bra beneath – with her telling the camera crew ‘just blur this out when you post it’ – as they added a black bar across her bare chest.
The video said in parenthesis: ‘(Facetiming the bestie group chat).’
‘Guys, I have to tell you about the craziest bra we just made for Skims. Do you guys wear pushup bras?’ she asked her pals.
A number of models are then shown rocking the new bra as Kim voiceovers more about the product: ‘This bra is going to change the game. After years of development and fittings, this is the ultimate bra.
‘This bra is different. It’s a complete transformation,’ she said.
‘We designed the ultimate bra to give you the total package. Perfect lift. Perfect shape. Perfect feel. It’s kind of like a boob job in a bra.’
A whistle is heard as she puts the Ultimate Bra on while her bestie group Facetime call.
Her friend tells her: ‘Your boobs look so juicy and perfect.’
I never wore a push up bra and now I’m going to,’ she told her girlfriends on the phone as she Facetimed them.
Kim also revealed that the team at Skims did 3D scans of busts, including hers, to create the best bra.
‘Inch by inch, we developed these really natural looking cups that have a graded teardrop shape that sits seamlessly under clothing.
The new Skims Ultimate Bra features a tear drop shape for the most natural life, shape and feel, and will be available to purchase on her Skims.com website.