This week’s episode of The Kardashians features Kourtney Kardashian getting ready to launch her new vitamin and supplement business Lemme… hinting she was practically pressured into doing so by her sister Kim Kardashian.
The 44-year-old Kourtney was seen getting ready for a pH๏τo shoot for Wall Street Journal Magazine in the second episode of The Kardashians’ third season, enтιтled Don’t Want It, Don’t Need It, I’m Done.
She revealed while getting ready for the shoot that she had the idea for this business for over five years before finally making it happen.
When asked how the business came about, Kourtney seemingly threw some subtle shade at Kim for her compeтιтive nature and pressuring her to start a business.
‘I’m so excited because we’re doing so much, getting ready to launch Lemme, which is my vitamin and supplement brand,’ Kourtney says.
hey show a flashback to November 2021 where Kourtney and friend/Lemme partner Simon Huck are discussing certain flavors.
‘I wanted taking vitamins and supplements to be something that people can look forward to every day, instead of like a chore,’ Kourtney says in confession.
Other flashback sH๏τs reveal that the packaging could be reusable and they don’t use any new plastic with the boxes.
She adds the core of the brand is ‘fun’ while other flashback sH๏τs with Kourtney, Simon and their other Lemme partner, Nir Liberboim, discuss a product that Simon says is, ‘the cleanest vagina gummy ever developed.’
Nir adds that it has, ‘pineapple extract’ while Simon says, ‘It actually makes your vagina taste sweeter.’
Another flashback sH๏τ from November 2021 shows Simon saying how Kourtney has wanted to do this for five years, but she adds, ‘when the energy in your life isn’t right, it’s hard to do something. The timing is perfect.’
She adds that other incarnations of Lemme were just, ‘deals with other brands,’ but Lemme is her own brand, ‘which felt overwhelming in terms of ingredients and making sure the quality is good, but that seems like a much harder task to take on.’
When asked if anything about this new venture ‘scares’ her, Kourtney says, ‘People are also really critical of us, specifically, so what if they tear apart the packaging? The price?’
When asked how this took five years to happen, and what is ‘underneath’ the brand’s origins, Kourtney said, ‘I think it was the pressure, mostly from Kim, like, “What’s your business? I have my thing and then it’s like, well what’s yours?’
Kourtney adds in confession that her and Kim are 18 months apart, ‘so we definitely grew up more compeтιтive, although I have let that part go, I’m not sure she has.’
‘I like to rage against the machine and just not do what everyone’s asking of me or expecting of me,’ Kourtney said, adding in confession, ‘I felt true to myself, taking my time, and not just rushing it just to get it out or on someone else’s agenda. Timing is everything. Being in a happy, healthy relationship was a big part of it.’
‘I’ve never had an easier time creating something. I think I’ve gotten to like a good work-life balance too. I’m building something that my kids can be proud of and be a part of. It just feels like what I’m supposed to be doing,’ Kourtney said.