Lily Aldridge goes rodeo glam for the Pinko Spring/Summer Campaign

Italian fashion house Pinko gets into the glam mode for the upcoming collection, and presents the new designs with a trendy campaign. Titled #TakeLifeByTheHorns, the campaign is pH๏τographed by the acclaimed fashion pH๏τographer duo Mert Alas & Marcus Piggott and features American supermodel Lily Aldridge.

Pinko’s Spring/Summer Campaign has the gorgeous going rodeo chic, and is captured on top an electric bull, decked in the most stylish of outfits and accessories. The campaign features the styling works of Vanessa Reid, with creative direction from Riccardo Ruini, and Lily models fringed and sequinned embellished dresses, denim jeans, sleek blazers, cowboy hats and knee-high boots with chain-detail purses from the latest collection.

© PINKO, pH๏τography by Mert Alas & Marcus Piggot
© PINKO, pH๏τography by Mert Alas & Marcus Piggott
© PINKO, pH๏τography by Mert Alas & Marcus Piggott
© PINKO, pH๏τography by Mert Alas & Marcus Piggott