On Thursday, Victoria’s Secret revealed the launch of Victoria’s Secret Dream, an intimate apparel collection meant to offer everyday comfort.
The campaign features Candice Swanepoel, Devyn Garcia, Mayowa Nicholas, Taylor Hill and the return of Behati Prinsloo to the brand, and was pH๏τographed by Angelo Pennetta and styled by Emmanuelle Alt at Longleat House in England. Select talent featured in the campaign will also be featured in the 2024 Victoria’s Secret Fashion Show this fall.
Swanepoel, Hill and Nicholas have been confirmed for the show, which is being produced by two women Victoria’s Secret executives: Janie Schaffer, chief design and creative officer, and Sarah Sylvester, executive vice president of marketing. In an interview this week, they said the show will be much more inclusive than previous shows, the last of which was held in 2018.
The campaign will appear out-of-home in both New York and Los Angeles, in addition to Victoria’s Secret channels.
The new collection introduces Dream Angels with Love Cloud Innovation, ForeverStretch lace and an all-new Marshmallow Memory Foam bra padding. The full Victoria’s Secret Dream collection includes bras, panties and “Sexy Sleep,” a sleepwear collection with corsets, baby dolls, bodysuits and cami-sets. Prices start at $44.95 for bras, $16.96 for panties and $69.99 for Sexy Sleep. Sizes range from XS to XXL, and bra sizes in bands 32 to 40 and cups A to G.
“We hear our customers seeking everyday comfort and we are thrilled to bring our all-new Victoria’s Secret Dream collection to her, offering beautiful intimates with endless comfort thanks to new technology. This collection answers the call, this time with a whole new level of glamour and ease that we cannot wait for everyone to wear and love just as much as we do,” Schaffer said.
Prinsloo added, “This campaign celebrates feeling beautiful and comfortable and to me there is nothing Sєxier than being comfortable in your own skin. It is overwhelmingly joyful and nostalgic to be reunited with Victoria’s Secret, and I’m so excited to be a part of this ethereal campaign captured in a such an epic location.”